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Nigeria: Micromedia Group's Shileola Ibironke Pitches Here Next Two TV Series and Opens a New Cinema in Lagos

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London — Establishing yourself in the Nigerian production sector is a tough business and requires a tricky combination of the ability to persuade sponsors to step up to the plate, a feel for what will work locally but sell continentally and access to finance. Russell Southwood talked to Shileola Ibironke, CEO, Micromedia Group about how she made her first two series, her new productions and opening a cinema in Lagos.

Unlike a lot of industry executives on the continent, she started out as an economics graduate who then focused on marketing. Although she had a part in a film while a student, she didn't come from the creative side. She started out as a sales executive at CMA and ended up as

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